Ray-Ban Meta is the second generation of AI glasses born out of a strong partnership between Essilor-Luxottica and Meta.

As head of creative for the entire product line, I oversaw all creative channels, including paid campaign, social, web, retail, experiential, performance marketing and brand design.

Since launching in Oct 2023, we’ve sold over 1 Million units, grown the @raybanmeta social channel by 800%, and firmly established Ray Ban Meta as the market leader in AI Glasses.

Ray Ban | Meta Launch Campaign / Agency - Translation NYC & LA / Creative oversight by Andrew Amadeo - Meta

Ray Ban | Meta U.S Open Campaign / Agency - Translation NYC & LA / Creative oversight by Andrew Amadeo - Meta

Ray Ban | Meta Social Activation / Agency - Translation NYC / Creative oversight by Andrew Amadeo - Meta

Ray Ban | Meta Social Creator Campaign / Agency - Special Guest / Creative oversight by Andrew Amadeo - Meta

Ray Ban | Meta Social Channel / Agencies - Special Guest, Translation NYC & Viral Nation / Creative oversight by Andrew Amadeo - Meta

Ray Ban | Meta Pop-up Retail Space LA / Agency - Creative X / Creative oversight by Daniel Illic & Andrew Amadeo - Meta

Ray Ban | Meta Design System / Agency - Creative X / Creative oversight by Daniel Illic & Andrew Amadeo - Meta

Ray Ban | Meta Performance Marketing / Agency - Creative X (Meta) / Creative oversight by Lily Wyckoff & Andrew Amadeo - Meta