As a creative director of Meta’s in-house agency Creative X, I fulfil two roles. One sees me managing our internal team of creatives and as such, is the same as any ad agency executive creative director role. I also work closely with the marketing team to craft strategies and briefs. My second role focuses on offering creative oversight when working with external agencies. Here I will give guidance on strategy, creative execution and branding plus keep an eye on quality control. The work on this page will be a mix of internal and external, so for clarification, my role is noted on each example.
Facebook App Brand Campaign
Facebook App Brand Campaign / Agency - WK London / Creative oversight by Andrew Amadeo - Creative X (Meta)
Facebook App Brand Campaign / Agency - WK London / Creative oversight by Andrew Amadeo - Creative X (Meta)
Facebook App Brand Campaign / Agency - WK London / Creative oversight by Andrew Amadeo - Creative X (Meta)
Facebook App Brand Campaign / Agency - WK London / Creative oversight by Andrew Amadeo - Creative X (Meta)
Facebook App Brand Campaign / Agency - WK London / Creative oversight by Andrew Amadeo - Creative X (Meta)
Facebook App Brand Campaign / Agency - WK London / Creative oversight by Andrew Amadeo - Creative X (Meta)
Meta Social Marketing (Samples)
Meta Social Marketing Campaign / Agency - Creative X / Creative Director - Andy Amadeo / Creative Team - Thom Kavanagh, Luke Wicker & Emma Okpara
Meta Social Marketing / Agency - Creative X (Meta) / Creative Director - Andy Amadeo / Team - Katie Harrison, Lele Saa & Emma Okpara
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Meta Social Marketing / Agency - Creative X (Meta) / Creative Director - Andy Amadeo / Creative Team - Emma Okpara, Aimee Lewis & Anne Gritt-Maier / Awards - Creative Circle Bronze
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Meta Social Marketing / Agency - Creative X (Meta) / Creative Director - Andy Amadeo / Creative Team - Emma Okpara, Aimee Lewis, Marcus Price & David Feldman
Meta Brand Campaign Virtual Reality Filter / Agency - Creative X (Meta) / Creative Director - Andy Amadeo / Creative Team - Emma Okpara, Thom Kavanagh & Alex McGee
Facebook App Brand Campaign (samples)
Facebook App Brand Campaign / Agency - Creative X (Meta) / Creative Director - Andy Amadeo / Creative Team - Robbie Graham & Anna Sweet
Facebook App Brand Campaign / Agency - Creative X (Meta) / Creative Director - Andy Amadeo / Creative Team - Robbie Graham & Anna Sweet
Meta / Facebook India
Facebook Brand Campaign India / Agency Taproot Dentsu / Creative oversight by Andy Amadeo Creative X (Meta)
Facebook Brand Campaign India / Agency - Taproot Dentsu / Creative oversight by Andy Amadeo - Creative X (Meta) / Awards - D&AD Graphite Pencil, D&AD Pencil, Cannes Lions Shortlist x 2