I’m an award-winning, results-driven Executive Creative Director with over 20 years of leadership experience across retail, alcoholic beverages, fashion, luxury goods, sports, FMCG, and automotive. My expertise spans brand marketing, social and influencer marketing, multi-market strategies, and global 360° campaigns. I’m highly collaborative and adept at building and inspiring high-performing teams that consistently create impactful, culturally resonant work — driving brand growth and delivering measurable results.
Most recently, I led the global launch of Ray-Ban Meta AI Glasses at Meta, overseeing all marketing channels to drive sales of over 1 million units and grow the @raybanmeta social channel by 800% in 2024 alone, solidifying the brand’s position as the market leader in AI glasses.
CREATIVE DIRECTOR AWARDS
Cannes – Gold – Hamlet Miniatures - 2002
Cannes - Silver Lion - Royal British Legion - 2015
Cannes - Bronze Lion - Royal British Legion - 2015
Cannes – Shortlist – HP Sauce - 2003
Cannes – Shortlist – John Groomes - 2002
Cannes – Shortlist x 2 – Bauer Publishing - 2003
Cannes – Shortlist – Women’s Aid - 2009
D&AD – Pencil – John Groomes - 2002
D&AD – Pencil – Penguin - 2003
D&AD - Pencil x 4 – HP Sauce - 2003
D&AD – Pencil – Women’s Aid - 2010
D&AD – Pencil –Royal British legion - 2015
D&AD - Pencil - Honda - 2011
D&AD - Graphite Pencil - Meta - 2022
D&AD - Pencil - Meta - 2022
Campaign Poster – Commendation – Penguin - 2003
Creative Circle – Bronze – Penguin - 2003
Creative Circle - Bronze - Meta 2021
Personal Awards
Cannes – Grand Prix – Stella Artois - 2000
Cannes – Gold – Nike - 1998
Cannes – Silver – Nike - 1998
Cannes – Bronze– Brawny - 2007
Cannes – Bronze– Toshiba - 2010
Cannes – Commendation – Smirnoff - 1999
D&AD – Yellow Pencil (Silver) – Nike - 1998
D&AD – Pencil x 4 – Nike - 1998
D&AD - Pencil x 11 – Stella Artois - 2000
D&AD – Pencil x 3 – Littlewoods Pools - 1997
D&AD – Pencil x 2 – Weetabix - 2001
D&AD – Pencil x 11 – Brawny- 2007
D&AD – Pencil – Toshiba - 2009
D&AD – Pencil – Toshiba - 2010
British Television – Silver – Agent Provocateur - 2002
British Television – Commendation – Littlewoods Pools - 1997
British Television – Commendation – Toshiba - 2010
Campaign Press – Gold x 2 – Stella Artois - 2000
Campaign Press – Silver x 5 – Stella Artois - 2000
Campaign Press – Silver – Nike - 1998
Campaign Press – Commendation x 4 – Stella Artois - 2000
Creative Circle – Gold – Stella Artois - 2000
Creative Circle – Silver x 2 – Nike - 1998
Creative Circle – Bronze – Nike - 1998
Creative Circle – Commendation – Toshiba - 2009
Creative Circle – Commendation – Toshiba - 2010